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Jack Daniel’s is kicking off its festival season by partnering with Britain’s most exciting rock ‘n’ roll clubnight, This Feeling, to host and curate a stage at one of the world’s most famous festivals – The Isle of Wight Festival.

The two are joining forces to create the Jack Rocks stage, which will feature the most exciting emerging talent as well as special guest slots from more established acts.

The first wave of confirmed artists includes headline sets from Black Rivers (the new outfit from Doves’ Andy and Jez Williams), Zutons frontman and writer of the iconic ‘Valerie’, Dave McCabe & The Ramifications, as well as Radio 1 favourites Young Kato, NME new music pick Hyena, hotly-tipped Polydor Records songstress Findlay. Other names on the bill include Domino Recordings troubadour Eugene McGuinness, Man Made, Kid Wave, & hotly tipped Scots in the form of Tijuana Bibles & Medicine Men.

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