This Feeling and XFM will join forces from May 1.
The partnership will see the club night featured weekly on XFM, where an interview and track from a featured band will be played on Danielle Perry’s Evening Show.
XFM will host a This Feeling event page online and support announcements and events through its social media and website.
Meanwhile, This Feeling will invite XFM presenters down to the club nights to DJ, feature XFM branding on all artwork and promo material, and work together in continuing to promote the best guitar bands.
Mike Walsh – Head of Music, XFM, said: “XFM is excited and proud to be working with Mikey Jonns and This Feeling. We share an enthusiasm, an attitude and an optimism about great British guitar music and we believe that both brands will see great benefit from this very natural partnership.”
Mikey Jonns of This Feeling said: “I’ve listened to XFM since its birth so to get my own slot and support from this legendary rock ‘n’ roll station is a dream come true! This partnership is based upon a mutual love and passion to push and promote the best and newest guitar bands around – I can’t wait to get stuck in with XFM!”